The organization behind promoting one of the biggest cities in the region is turning its April Fool’s Day prank into a reality following a lot of encouraging feedback.
Earlier this week on April 1st Tourism Winnipeg jokingly announced a new campaign.
There declared that they were pitching the city, because of its geographical position in the country, as “Canada’s Middle Child”.
They even went as far as to claim that after “extensive research” they had also determined that city actually has middle child syndrome.
Tourism Winnipeg said the campaign would aim to get people to pay attention to the country’s middle child, characterized by its competitiveness, low self-esteem, and feelings of isolation.
Then just one day after their April Fool’s prank, they posted on social media saying that although their campaign started out as a gag, they have decided to move forward with the strategy due to an “overwhelmingly positive response.”
They say… “Like many middle children, Winnipeg is innovative, humble and completely unforgettable. Whether you’re stopping by on a road trip or making us the main event, Winnipeg is ready to surprise you this summer.”
The Canada’s Middle Child campaign is expected to kick off next month.
Learn more here