Q104 in Kenora, Dryden and Sioux Lookout is now a part of Canada's new national emergency alert system.

It is called "Alert Ready" and is designed to benefit Canadians by notifying them immediately to potentially life-threatening events. Fire Chief Warren Brinkman talks more about it.

"This National Alert Aggregation and Dissemination System is the NAADS Alert Ready. The system has been developed in partnership with the federal, provincial and territorial emergency management officials and Environment Canada. They need to partner with the broadcast industry and Q104 and Golden West is a part of that," he said.

Brinkman explains why this system is important.

"There's all sorts of things that occur whether we have forest fires, flooding or terrorist activities. The alert system can address that right away through local media. Golden West Radio is on point for working with everyone to make that happen," he said.

The alert system gives broadcasters the ability to break into programming at any time to deliver an alert. The system will be used for events like tornadoes, floods, biohazards and wild fires. All alerts will also include instructions as to what the public should be doing.

Only alerts that represent an imminent or unexpected threat to life will be broadcast and that will be decided by government officials.

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