Karen Peacock at Destination Northern Ontario is offering advice to outfitters, as the tourism sector looks to recover from COVID-19. Earlier today, she talked about what visitors are looking for, as they search for a new experience.

"They want to know more about the tourism operator. They want to be immersed in the culture, in stories and the history of the area that their visiting," she said, during a virtual workshop this morning.

Destination Northern Ontario is offering mentors, grants, peer supports and self-assessment tools for operators, who are looking to adapt and respond to their new realities.

For more information:

Destination Northern Ontario

Investing in Northern Ontario's Tourism Industry

Feds offer grants while outfitters wait